FLEUR: Sedona International Festival of Fine Food and Wine is a luxury, founder-curated festival set amidst the celebrated red rock monuments of Sedona, Arizona. The inaugural event takes place June 25-28, 2026. Bringing together chefs, winemakers, artists, and cultural voices, the festival is devoted to exploring what it calls The Art of Taste which is the intersection of cuisine, wine, place, and creativity.

The festival takes its name from the flowering of Arizona’s vineyards each June, when delicate blossoms appear on the vines that will become the grapes of the coming harvest. FLEUR, the French word for flower, honors this moment of promise while celebrating the craft and culture that surround wine and the table.

Throughout the weekend, guests experience curated tastings, wine salons, culinary presentations, artistic exhibitions, and conversations that bring the region’s creative spirit into dialogue with exceptional cuisine and wine.

FLEUR also serves as a cultural ambassador for Arizona wine, introducing guests to the vineyards, winemakers, and terroir shaping the state’s emerging wine culture.

Set in a destination long known for its artistic community and natural beauty, FLEUR invites guests to discover a celebration where cuisine, wine, and artistry come together in honor of TASTE. EXALTED.